• About Us
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • Email Whitelisting
Wednesday, November 29, 2023
Invest Daily Pro
  • Top News
  • Economy
  • Forex
  • Investing
  • Stock
  • Politics
  • Editor’s Pick
No Result
View All Result
  • Top News
  • Economy
  • Forex
  • Investing
  • Stock
  • Politics
  • Editor’s Pick
No Result
View All Result
Invest Daily Pro
No Result
View All Result
Home Forex

Don Papa’s sweet dreams

by
January 25, 2023
in Forex
0
Don Papa’s sweet dreams
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

1 of 2

The rum brand celebrated its 10th year just before the shock announcement of its acquisition by Diageo

DON PAPA pulled out all the stops for its 10th anniversary celebration on Jan. 14. Not a week later, global spirits giant Diageo (which is behind Johnnie Walker, among others) announced their acquisition of Don Papa.

“The upfront consideration is €260 million with a further potential consideration of up to €177.5 million through to 2028 subject to performance, reflecting the brand’s current growth potential,” said a statement from Diageo about the price it paid for Don Papa. That amounts to P15.475 billion, relying on current exchange rates.

The brand was launched in 2012 by entrepreneur Stephen Carroll, together with Andrew John Garcia. Mr. Garcia’s spouse, Don Papa Communications Director and co-founder Monica Llamas Garcia, told BusinessWorld in an interview on Jan. 14 (prior to the acquisition announcement) how they managed to reach 10 years as a niche brand existing in a country ruled by spirits giants. “I think we were just very single-minded about what we wanted to present, and we were very consistent about it. We wanted to showcase a genuine Philippine premium rum,” she said.

“We’re just happy that not only were we able to introduce our brand, but then we were able to introduce them also to a world that was maybe different, unique, interesting,” said Ms. Llamas Garcia. “How we got here, 10 years? Sometimes, time just flies by.”

Since the launch in 2012, Don Papa has managed to reach about 30 countries around the world, from the USA to Germany. With the Diageo acquisition, it will reach even more markets.

“When we started, it was all about really presenting our products to new distributors. After a while, it became the reverse. Distributors began knocking on our door,” said Ms. Llamas Garcia.

“You do the work first of proving yourself as a product, as a brand… and then just be consistent about that,” she said. “We were able to connect with our market, in every market. There was always something that we offered that resonated.”

“When you get into any industry, it’s also about networking,” she said, citing attending trade shows around the world as a key practice. “That’s how a lot of distributors discover us.”

“You have to get in there, also getting into the right places. Have a little bit of knowledge on the industry as well,” she said as her advice to brands aspiring to get Don Papa’s global reach.

In building a brand, one doesn’t just sell a product, but a dream. Ms. Llamas Garcia said, “For me, it’s like an escape. Especially in Europe, a lot of them are in cold countries. The whole concept of Sugarlandia, this tropical place that’s lush and fertile — it’s just something to them, right?”

When asked about what was next for Don Papa, she said, “We are in 30 countries, but then, some markets are still what you would consider small. It’s really volume. To be able to sell more rum. Drive more volume. Figuring that out: how to get the product to more people.”

Still not knowing about the Jan. 18 acquisition at the time, we asked Ms. Llamas Garcia about Don Papa’s future plans: “You will find out… it’s all in the works. You’ll know when you know,” she said with laughter. — Joseph L. Garcia

ShareTweetPin

Related Posts

Countries urged to curb factory farming to meet climate goals
Forex

Countries urged to curb factory farming to meet climate goals

November 29, 2023
Second-hand shopping a $1-bln-plus business for Amazon in Europe
Forex

Second-hand shopping a $1-bln-plus business for Amazon in Europe

November 29, 2023
DATEM’s name piques curiosity
Forex

DATEM’s name piques curiosity

November 29, 2023
Uber to partner with London cabbies after decade of dispute
Forex

Uber to partner with London cabbies after decade of dispute

November 29, 2023
Senate OK’s P5.77-T nat’l budget
Forex

Senate OK’s P5.77-T nat’l budget

November 28, 2023
Rising prices, slow LGU spending seen as threats to PHL growth outlook
Forex

Rising prices, slow LGU spending seen as threats to PHL growth outlook

November 28, 2023
Next Post
SEC revokes license of Fast Coin Lending

SEC revokes license of Fast Coin Lending

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

National Charity Warns of Mental Health Crisis for Those Misunderstanding Autism

November 14, 2023

Exploring the Effects of Legal and Sustainable Species Trade on Nature Market Governance

June 15, 2023

Tutu Pikin Chosen for the 2023 Spirit of Christmas – Bridging the Gap Between the Spirit of Christmas and the Spirit of Africa

October 30, 2023
Indonesia, ADB launch first coal power plant retirement deal

Indonesia, ADB launch first coal power plant retirement deal

November 14, 2022
Marcos off to Saudi for ASEAN-Gulf summit

Marcos off to Saudi for ASEAN-Gulf summit

October 15, 2023
edamama founders chosen among Endeavor’s high-impact entrepreneurs

edamama founders chosen among Endeavor’s high-impact entrepreneurs

October 30, 2023
Enter Your Information Below To Receive Free Trading Ideas, Latest News And Articles.






    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!
    • About Us
    • Privacy Policy
    • Terms & Conditions
    • Contact Us
    • Email Whitelisting

    Copyright © 2023 InvestDailyPro. All Rights Reserved.

    Disclaimer: InvestDailyPro.com, its managers, its employees, and assigns (collectively InvestDailyPro ) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
    The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    No Result
    View All Result
    • About Us
    • Contact Us
    • Email Whitelisting
    • Home
    • Privacy Policy
    • Suspicious engagement
    • Terms & Conditions
    • Thank You

    Copyright © 2023 SmarterNewsNow. All Rights Reserved.