NSF Launches Innovative Market Intelligence Service to Help Food Brands Expand into New Markets
OXFORD, UK, August 27, 2024 – NSF, a leading global public health and safety organization, has announced the launch of its new service, Specialist Market Insight, aimed at helping food brands successfully expand into new markets and launch new products. This innovative market intelligence service combines NSF’s expert insights with data-driven intelligence powered by RegASK, allowing brands to seamlessly introduce food and beverage products into new territories without worrying about regulatory or legal hurdles.
“In today’s globalized food industry, compliance with laws and regulations is more challenging than ever, particularly within markets such as the European Union where legislation is constantly evolving,” said Katie Glover, EMEA Regulatory Manager at NSF. “With an estimated £30 million wasted each year by food manufacturers on failed launches and a staggering 85% of new CGP products failing within two years, the risks of misguided expansion are significant. With NSF’s Specialist Market Insight, brands can confidently navigate these complexities, ensuring compliance and protecting their reputation.”
Before expanding into a new market, food brands must familiarize themselves with regional food safety regulations, import rules, and labeling requirements, a process that can take years. The new horizon scanning tool, combined with NSF’s extensive experience and industry understanding, helps brands avoid pitfalls and stay ahead of regulatory changes.
“Compliance with food labeling laws and regulations is not just a legal requirement; it also demonstrates a commitment to providing consumers with safe, high-quality products. Noncompliance can lead to serious consequences, including hefty fines, delays in product launches, recalls, and reputational damage,” continued Glover. “With NSF’s Specialist Market Insight service ensuring compliance, brands can focus on their core business operations, secure in the knowledge that they are meeting regulatory obligations.”
Andrew Dalton, Chief Revenue Officer at RegASK, added, “We are thrilled to partner with NSF on this groundbreaking service. By combining RegASK’s cutting-edge AI and machine learning capabilities with NSF’s deep industry expertise, we have created a powerful tool that transforms complex regulatory data into actionable insights. This collaboration marks a significant step forward in helping food brands navigate the intricate global regulatory landscape with unprecedented ease and accuracy.”
This innovative offering comes at a crucial time for the food industry, with geopolitical uncertainties and rapidly evolving consumer preferences. The need for reliable, up-to-date regulatory intelligence has never been greater. This solution is set to revolutionize how food brands navigate the complex landscape of food regulations and de-risk expansions into new markets. By leveraging NSF’s expert insights with RegASK’s data capabilities and predictive analytics, brands can now easily navigate the intricate web of international food regulations, expand their reach, and confidently seize new market opportunities.
This unique new service begins with thoroughly understanding and defining a brand’s requirements. A tailored Specialist Market Insight Guidebook is then provided, helping businesses navigate varying food regulations by product category, country, and state. The tool can address ingredient compliance, regional regulations, front-of-pack nutrition requirements, and food claims, delivering actionable insights. This enables brands to make evidence-based decisions and successfully achieve any expansion goals without the risk of product recalls, regulatory burden, or reputational risk, ensuring consumer safety.
To learn more about NSF’s Specialist Market Insight solution, visit nsf.org.
