Powered Now CEO Shares Tips on Growing Your Business
Thursday 5 September, 2024
In today’s fast-paced business world, many entrepreneurs dream of growing their one-man band into a successful and thriving company. But how do you make that dream a reality? Benjamin Dyer, CEO of Powered Now, has some valuable insights on how to take your business from a one-man band to a larger company.
According to Dyer, the first step is to assess whether you have the necessary skills to expand your business. This includes being able to accurately estimate and price jobs, as well as building strong relationships with customers. Without these skills, it can be challenging to succeed in growing your business.
Marketing is also a crucial factor in business growth. While recommendations from satisfied customers are still the primary source of new business, Dyer points out that the internet is becoming an increasingly important tool for reaching potential clients. With various platforms like Facebook, Google, and trade-specific websites like Rated People and Checkatrade, it’s essential for businesses to explore different marketing channels to see what works best for them.
But marketing is not the only aspect that needs attention. Dyer emphasizes the importance of converting leads into sales. This can be achieved by establishing trust with potential clients from the first meeting. Dyer recommends being professional, showing up on time, and delivering quotes promptly. He also stresses the importance of pricing jobs appropriately, as undercharging can be a significant cause of business failure.
Taking on your first employee can be a daunting and risky step for any business owner. However, Dyer suggests building up your business using subcontractors before hiring permanent employees. This approach minimizes risk while still allowing for growth. And when the time comes to hire employees, Dyer advises seeking the help of experts in areas like payroll and HR to ensure a smoother transition.
Dyer also discusses the challenges of scaling a business, such as investing in the right areas, managing cash flow, and maintaining control and efficiency. He also notes that as a business grows, the owner’s role must change from a hands-on manager to a visionary leader. This requires developing skills in recruitment, delegation, and managing managers.
In conclusion, Dyer reminds readers that while running a successful business can be fulfilling, it’s essential to ensure that the financial rewards make it all worthwhile. With these tips in mind, entrepreneurs can work towards growing their businesses and achieving their goals.
About the author
Benjamin Dyer is the CEO and co-founder of Powered Now, a company that specializes in providing apps and features to help tradespeople and installers manage their teams and businesses. With a wealth of experience in the industry, Dyer offers valuable insights and tips for business owners looking to grow and succeed.
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