European WPC Market Consolidates as Naturinform Acquires Production Facilities from UPM
Berlin, October 9th, 2024 – In a move that solidifies its position in the growing market segment of WPC decking boards, Naturinform has acquired parts of the production facilities of UPM, a Finnish company that had announced its intention to withdraw from the production of decking boards. The German WPC specialist will take over the production of the Piazza Pro and One decking boards, previously marketed by UPM. The agreement, which was announced on Wednesday, will come into effect from October 2024.
Naturinform has stated that it will carefully evaluate the market opportunities resulting from this acquisition in the upcoming weeks and will ensure a smooth supply of both products for customers. This move is expected to further strengthen the company’s position in the WPC decking board market.
The acquisition of UPM’s product lines will specifically bolster Naturinform’s commitment to co-ex-decking boards – WPC decking boards with an additional coating that guarantees exceptional durability. At the same time, the company is also making progress on its previously announced investments in the production of a new co-ex product line, which is expected to be presented to the global public soon.
“We couldn’t have found a better successor for our WPC products,” states Edward Robinson, Director of UPM Profi. “Naturinform shares our values of quality, sustainability, and service. We are confident that our products will continue to be in the best hands and that the market will be reliably supplied.”
Horst Walther, Director of Naturinform, sees this acquisition as a significant opportunity for growth. “The integration of UPM products strengthens our position in the international market,” he says. “Together with our own co-ex product range, we are confident that we can continue to successfully advance Naturinform in the long term and open up new growth opportunities and markets.”
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