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Bluewater, renowned for its pioneering water purification and beverage solutions, has partnered with Nia, a leading HVAC and wellness brand in the Middle East, to exhibit at Dubai Active 2024 from 25 to 27 October.
Dubai Active, the foremost fitness event in the Middle East, offers an ideal setting for Bluewater to display its high-performance water purification solutions. Featured among them is the Bluewater Flow, an advanced system providing great-tasting, remineralised, electrolyte-infused water tailored for fitness lovers and athletes seeking top-tier hydration.
Combining elegant design with powerful filtration, the Bluewater Flow is perfect for busy environments like gyms, wellness spaces, and fitness centres, where hydration is critical for peak performance and well-being.
Bluewater’s commitment to sustainability is at the heart of its mission. Their award-winning purifiers, built for homes, workplaces, and leisure, effectively eliminate harmful chemicals, viruses, and microplastics, helping reduce dependency on single-use plastic bottles. This aligns with the global push to curb plastic pollution, particularly the 600 billion plastic bottles discarded worldwide each year.
Throughout Dubai Active, Bluewater will operate multiple hydration stations, allowing visitors to experience purified water’s benefits. Attendees can find Bluewater Flow stations near the Hyrox Challenge, Yoga & Pilates Studio, Dubai Muscle Talks stage, or at the main Bluewater booth, enjoying fresh, clean water as they participate in or watch fitness activities.
“This initiative will promote sustainable hydration options, underlining our commitment to eco-friendly practices,” said Kamran Khan, CEO of Nia. “We aim to enhance the quality of life for our customers through Bluewater’s innovative products that support a healthier, more sustainable lifestyle.”
Event participants can also purchase Bluewater-branded double-wall bottles at the booth. Built to keep cold drinks chilled and hot drinks warm all day, these stylish, durable bottles are ideal for gym-goers who prioritise environmental health. These bottles are designed to last, encouraging users to shift away from disposable plastics and join the fight against the environmental and health issues posed by plastic pollution.
Dubai Active is the Middle East’s premier health and fitness event, drawing enthusiasts from all over the region. Its focus on active living makes it the perfect venue for Bluewater and Nia to connect with consumers interested in practical, eco-friendly hydration options.
“We are excited to engage with the community at Dubai Active and highlight our innovative solutions for clean drinking water,” added Mr. Khan. “By showcasing the health-bringing hydration products from Bluewater, we want to inspire a shift towards more sustainable practices in daily hydration.”
Meet Bluewater and Nia at Booth L2, situated near the entrance to Hall-1A, and discover the next generation of fitness hydration technology with a positive environmental impact.
