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Secure access systems and ID cards are crucial for hotels, not just for the staff but also for the guests. If you’ve been wondering if you should be using ID cards in your hotel – the answer is a resounding yes. These are the top five reasons you should be using ID cards in your hotel, as well as the kinds of hotel ID cards that are on the market.
There are several hotel ID cards on the market. Some of the most popular ones include magnetic stripe cards, RFID (radio frequency identification) cards, and NFC (near-field communication) cards. Some hotels even use personalised hotel smart cards that can be updated with guests’ personal information so that staff can quickly identify guests for a more bespoke experience.
There are a number of ways your hotel can benefit from ID cards. These are the top five benefits you’ll get to reap the rewards of when you invest in hotel ID cards.
Security
This is arguably one of the most important reasons your hotel needs ID cards for both staff and guests. Hotel key cards are crucial to ensure that only guests can get into your rooms and that staff are the only ones with access to restricted areas.
Hotel ID cards can be used to limit entry times to certain facilities, such as saunas and pools so that guests cannot use them outside of the specified times. Hotel access cards help keep your guests and your staff safe at all times, making them a crucial aspect of running a successful hotel.
Customer Tracking
Hotels can use ID cards and access cards to track their customers and ensure they are offering bespoke and unique services tailored to different guests. This can be incredibly helpful, especially for return guests, as it can help build loyalty and ensure that your guests feel valued every single time they choose to stay with you.
Some examples of ways customer tracking can benefit hotels are by enabling them to send coupons and offers tailored to guests’ preferences. If you see that one of your guests regularly buys drinks from the hotel bar with their access card, it could be beneficial for you to send them a gift card for a discount or a free drink to show your appreciation and encourage return visits.
Loyalty Programs
Like customer tracking, loyalty programs can encourage guests to keep choosing your hotel over the competition. Smart cards allow you to collect valuable information about your guests and reward them for participating in loyalty programs.
For example, every time your guests order room service, they can accumulate points, which can then be used to get discounts on products and services at your hotel for their next stay.
Customer Service
Hotels can ensure that their staff have ID cards at all times to help improve customer service. Guests like to know who they’re speaking to, and ensuring your staff have hotel ID cards at all times is a great way to ensure your customers know who is serving them and form deeper connections with your staff.
Improved customer interactions are a big reason hotels should ensure their staff always have hotel ID cards.
Build Your Brand
Hotel ID cards and access cards are a great way to help build brand loyalty. You can personalise your hotel cards with your ‘customers’ branding and logos so that guests who have stayed with you before can easily recognise your hotel the next time they book a place to stay.
Hotel ID cards are crucial for giving your guests the best experience and ensuring staff safety. Level up the way you do business at your hotel by investing in hotel ID cards for your guests and your staff.
