Intermarché, a leading European retailer, has announced a collaboration with Shopic and Capgemini to introduce a Smart Cart solution at one of its stores in Provins, France. This initiative, set to launch on Thursday, November 7, 2024, aims to enhance the shopping experience for customers and streamline the checkout process.
The Smart Cart is a clip-on device powered by advanced AI technology, which can be easily attached to any standard cart. It is capable of automatically detecting items without the need for manual scanning. This innovative feature allows customers to track their budget in real-time, check their loyalty points, and see offers and promotions directly applied to their cart total. This not only helps customers manage their spending more effectively but also reduces the time spent at self-checkouts.
In addition, the long-term goal is to integrate and personalize retail media features, such as advertisements and supplier offers, throughout the shopping journey. This will ensure that customers receive relevant content that meets their needs and further enhances their shopping experience.
Raz Golan, CEO and Co-Founder of Shopic, commented on the collaboration, stating, “Our collaboration with Intermarché demonstrates their visionary approach; it represents a significant step in bringing the benefits of online shopping to physical stores. By integrating our Smart Cart technology, Intermarché offers customers an innovative, interactive, and personalized shopping experience, as well as a secure, autonomous checkout solution.”
Intermarché, known for its commitment to driving innovation, has launched an active innovation policy focused on consumer needs. The brand, which brings together over 3,000 independent business owners, is constantly developing tailored initiatives and services in their stores based on the specific needs and expectations of their customers. The Smart Carts will be exclusively tested at the Intermarché store in Provins (77).
Perrine Vignon, owner of Intermarché in Provins, expressed their excitement about the pilot project, stating, “We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the Smart Carts.”
As Intermarché continues to explore new ways to enhance the shopping experience, this pilot marks a key step in integrating AI to serve customers, offering an innovative, seamless, and personalized solution.
About Shopic:
Shopic is a leader in transforming supermarkets with its advanced technologies. The company’s mission is to bring the benefits of online shopping to physical stores, providing personalized, seamless experiences for shoppers while allowing retailers to optimize operations through data-driven insights.
About Capgemini:
Capgemini, a French company, is a global leader in consulting, IT services, and digital transformation. The group’s Innovation Directorate identifies new trends and, in partnership with its network of startups, supports companies in their transformation by leveraging the latest technologies.
About Les Mousquetaires Group:
Founded in 1969, Les Mousquetaires Group brings together over 3,000 independent business owners and 150,000 employees, serving more than 4,000 local retail stores in France, Belgium, Poland, and Portugal. The Mousquetaires business owners form a collective of entrepreneurs deeply involved in the socio-economic landscape of their regions. The Group has its own support services, such as integrated logistics centers, purchasing services, and real estate, and an agri-food division with nearly 60 factories, all located in France.
Press Contacts:
SOURCE RP
Press service – presse@mousquetaires.com
Michelle Kamar – +33 06 09 24 42 42 / 01 85 78 66 31 – michelle@source-rp.com
Florine Garreau – +33 06 42 28 40 44 / 01 85 78 66 33 – florine@source-rp.com
The original French press release can be accessed here.
Distributed by https://pressat.co.uk/
