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‘Creative Crochet By Shani,’ a new crochet shop and workshop, has opened in Swindon, blending crafting with mental health support under the guidance of Shani Moore.
Launched in June 2024, the shop has rapidly become a relaxing space for craft enthusiasts and those seeking peace. Shani’s mission is to create a place where people of all levels can connect, learn, and enjoy the therapeutic benefits of crochet.
With over 400 clients and 30+ 5-star reviews, the demand has pushed the shop to expand workshops from twice weekly to two daily, doubling its space. Clients often find crochet soothing, helping to manage stress and anxiety.
Mental well-being is central to Creative Crochet by Shani’s ethos. Certified as a Mental Health First Aider, Shani works with local charity Best Mates, led by Jeff Tucker, providing a supportive environment for clients.
Jeff Tucker shared: “By working together, Shani and I are building a powerful network of support that empowers people to seek help and find camaraderie on their journeys. This partnership not only underscores the importance of mental health but also highlights the incredible impact local initiatives can have on our community. Together, Best Mates and Creative Crochet by Shani are making strides in Swindon, quickly becoming the town’s best-kept secret in mental health support and community engagement.”
The business has also quickly become a hub for creativity, hosting sold-out crochet retreats and masterclasses in other crafts, such as macramé and wreath-making. These events have cultivated a tight-knit community where participants can relax, connect, and immerse themselves in a shared love of crafting.
Crochet’s therapeutic benefits are widely recognised, and Shani is determined to make the craft accessible to everyone, including men, who are often underrepresented in creative spaces. By breaking down gender stereotypes, she hopes to show that crochet is a powerful tool for anyone seeking a creative and calming outlet.
In under six months, Creative Crochet by Shani has achieved nearly £18,000 in revenue, a testament to the strength of its offering and the support of the Swindon community. Looking ahead, Shani plans to expand her range of unique crochet patterns—particularly her signature Gonks—and host additional retreats to meet growing demand.
With creativity and mental well-being at its heart, Creative Crochet by Shani is poised to become a cornerstone of Swindon’s craft scene, offering residents a place to learn, heal, and connect through the art of crochet.
For more information on Creative Crochet by Shani, visit www.creativecrochetbyshani.co.uk.
