Shapes, a revolutionary athletic and wellness innovator, is pleased to announce an expanded partnership with the Global Sport of Fitness Racing, HYROX. After a successful collaboration in the 2023/24 season, Shapes is now the official partner for HYROX events across Europe, including races in DACH, the UK, Benelux, Scandinavia, Italy, and France.
Shapes, a breakthrough shock-absorbing training tool, is engineered in Germany to improve and enhance stability, posture, and overall performance. Developed by a team of engineers, physiotherapists, sports scientists, and designers, Shapes features a lightweight, flexible design that seamlessly molds to the foot, naturally aligning the body. Its unique design, with features like the Flexzone® and Torzone®, reduces strain and transforms every step into an opportunity, making it the ultimate training tool.
HYROX, dubbed the “fastest growing fitness competition for every body,” had over 40 global races, 90,000 athletes, and 50,000 spectators worldwide in 2023. For the 23/24 season, HYROX is anticipating over 500,000 participants across 80+ events. Created in Germany by Christian Toetzke, one of the most experienced and successful mass participation race event organizers in the world, and three-time Olympic Medalist and World Champion Moritz Fürste, HYROX has experienced significant growth in Europe and the US. The competition combines endurance running with high-intensity functional workouts, with no qualifying times required and events held in high-energy indoor arenas. It fosters a unique atmosphere of inclusivity and athletic camaraderie for all participants.
To start off the new season, HYROX and Shapes are launching the “Shapes x HYROX” performance edition, exclusively designed for HYROX athletes. This stylish and coveted design is the first joint product of the two brands and is crafted to support workouts and recovery while fitting comfortably into any shoe. The Shapes x HYROX edition will be available at European HYROX events, partner gyms, and retail locations, giving athletes an edge as they push their limits.
“Shapes is a training system that strengthens the body’s kinetic chain from foot to jaw, boosting stability, balance, and posture,” says Chriz Jungfleisch, CEO of Shapes USA. “HYROX represents the future of fitness racing, and we are excited to support athletes in reaching new levels of performance through this partnership.”
Florian Gerlich, Brand Partnerships at HYROX, shares, “We are thrilled to expand our partnership with Shapes this season. Their innovative approach to enhancing athletic performance perfectly aligns with HYROX’s mission to make fitness racing accessible and transformative for athletes of all levels. Together, we are committed to growing this partnership and bringing it to more events and athletes around the world.”
About Shapes:
Shape Industries, a Germany-based manufacturer with U.S. entities in Los Angeles and New York, is dedicated to innovation in athletic and wellness solutions. Their revolutionary product Shapes transforms ordinary footwear into powerful training tools, designed to strengthen the muscular chain from the foot to the jaw. Developed in Germany by a team of experts including engineers, physiotherapists, sports scientists, designers, and marketing experts, Shapes redistributes energy during stress to provide personalized support and promote overall well-being. Effectively alleviating pain in the feet, knees, hips, and back while enhancing performance in sports and everyday use, Shapes offer a slim, lightweight design that fits seamlessly into any shoe.
For more information, please visit the website at www.get-shapes.com, and follow Shapes on Instagram and LinkedIn.
About HYROX:
HYROX is one of the most disruptive fitness and sports brands globally and is a winner of the Time 100 Most Influential Companies in 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition. HYROX connects the world’s training communities with a sport, a training methodology, and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.
For more information, please visit the website at www.hyrox.com and follow HYROX on Instagram.
For media inquiries, please contact Hello@get-shapes.com.
This news story was distributed by Pressat on Monday 2 December, 2024.
