Fibank, a leading Bulgarian financial institution, has recently been recognized for its outstanding achievements in marketing and sales. The bank’s innovative Digital Event Zone project has been named the winner in the Best Customer Marketing Strategy category at the prestigious Engage Awards in the UK. This marks a significant milestone for Fibank, as it is the first financial institution from Eastern Europe to reach the finals of this highly esteemed awards program.
The Engage Awards, which celebrates excellence in customer, employee, sales, and marketing engagement, is the UK’s only awards program of its kind. In addition to winning the Best Customer Marketing Strategy category, Fibank was also named a finalist in two other categories: Employee Engagement in Customer Service and Overall Customer Experience Excellence.
“We are extremely proud of the results achieved through our efforts in creating the Digital Event Zone,” stated Ilona Staneva, Director of Marketing and Advertising at Fibank. “Our goal was to deliver a new type of customer experience that reflects technological advancements and prioritizes customer satisfaction. This award is yet another testament to the high standards we uphold in our work and is a recognition shared with all our colleagues who contributed to bringing this idea to life.”
At the awards ceremony in London, Fibank’s team was in the company of industry experts from top brands such as Mastercard, HSBC, YouTube, Revolut, DBS Bank, Lenovo, Air France, Pepsi, and Royal Mail.
The Digital Event Zone is the latest innovation from Fibank aimed at optimizing personal finance management for the benefit of their customers. This hybrid space allows for a seamless banking experience, from paying loan installments and utility bills to purchasing a vignette or even a dream home. The zone combines highly personalized service with impeccable customer care, making every financial solution just a click away. With an active bank card, customers can access all services in the self-service area, saving both time and transaction fees.
Fibank’s employees play a crucial role in shaping the bank’s digital future, with continuous training and seminars to enhance their skills and deliver innovative customer solutions aligned with cutting-edge technology. The Digital Zone is designed as an open, fluid space and serves as a meeting point with loan consultants, who can be booked in advance through the bank’s website.
Fibank’s recognition at the Engage Awards is a testament to its unwavering commitment to continuously improving services and transforming the customer experience. This achievement reinforces Fibank’s position as a leader in the financial industry, both in Bulgaria and on a global scale.
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