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Marlon Ryder: Marketing Leader for Tradespeople

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December 16, 2024
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Marlon Ryder: Marketing Leader for Tradespeople
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Marlon Ryder, the Director of One Base Media, is a name synonymous with innovation and success in the digital marketing space.

Over the past 15 years, Marlon has transformed his passion for empowering local tradespeople into a thriving business that has helped over 600 companies achieve remarkable growth.

Specialising in generating high-quality local leads, One Base Media is the go-to marketing agency for trades like roofers, landscapers, plumbers, and building contractors. With a strong focus on Essex, London, and Kent, Marlon and his team of 15 have consistently delivered excellence, earning numerous awards along the way.

Humble Beginning

Marlon Ryder

’s journey began with a simple yet powerful vision: to bridge the gap between tradespeople and their ideal customers. Identifying a significant need for targeted marketing in the trades industry, Marlon founded One Base Media with the aim of delivering tailored solutions that would help local businesses thrive.

Starting as a small operation, the company initially focused on understanding the unique challenges faced by tradespeople and designing strategies that directly addressed their pain points.

Building Trust and Reputation

What set One Base Media apart was its unwavering commitment to delivering measurable results. Marlon’s innovative approach to lead generation and local SEO quickly caught the attention of tradespeople in Essex and beyond. The company’s reputation grew, attracting clients such as Garden Rooms 365, Create Room, and BDS Drainage.

Marlon’s emphasis on personalised strategies and his keen understanding of the construction sector enabled One Base Media to gain the trust of its clients and establish a strong foothold in the industry.

For instance, Garden Rooms 365, a company specialising in bespoke garden rooms in Essex, struggled to gain visibility for competitive keywords like “garden rooms Essex” and “garden room prices,” which were initially not in the top 50 search results. After implementing a tailored SEO strategy, One Base Media helped the company achieve first-page rankings, resulting in a significant boost in organic traffic and enquiries.

Driving Growth and Expanding Reach

As One Base Media gained momentum, Marlon strategically expanded the company’s services and geographical reach. The focus remained on Essex, London, and Kent, areas rich with opportunities for trades businesses. Through meticulous planning and execution, Marlon and his team successfully positioned their clients as industry leaders, helping them secure a steady stream of high-quality local leads.

One standout example includes successful campaigns for Fencing Contractors in Colchester, where One Base Media demonstrated its expertise in crafting campaigns that resonate with local customers.

The company’s growth was driven by Marlon’s ability to stay ahead of evolving market trends and incorporate cutting-edge marketing strategies. By building responsive websites, leveraging social media, and optimising for Local SEO, One Base Media positioned itself as a comprehensive solution for tradespeople aiming to improve their online visibility. Additionally, the integration of Google Local Service Ads further enhanced the company’s ability to deliver targeted leads, solidifying its reputation as a leader in the industry.

A Proven Track Record of Excellence

Under Marlon’s leadership, One Base Media has achieved remarkable milestones. The company has helped over 600 local businesses, primarily in the construction sector, unlock their full potential. Its commitment to delivering value has not gone unnoticed, as evidenced by the numerous awards the company has received.

Prestigious accolades like the London & South East England Prestige Awards, Creative Agencies Award, TopSEO’s, Top Marketing Agency Clutch UK, Web Excellence Award, and Google Partner Awards highlight the exceptional quality of work produced by Marlon and his team. These recognitions serve as a testament to One Base Media’s impact on the industry.

The Power of a Dedicated Team

One Base Media’s success is not solely attributed to Marlon’s vision; it is also the result of a dedicated and talented team of 10 professionals who share his passion for helping tradespeople succeed. Together, they have created a collaborative and innovative environment that drives results for their clients.

Future Prospects

With an impressive track record and a growing client base, the future of One Base Media looks brighter than ever. Marlon’s unwavering focus on innovation and client satisfaction ensures that the company will continue to lead the way in marketing for tradespeople. Plans to further expand services and explore new markets are on the horizon, promising even greater success for One Base Media and its clients.

Marlon Ryder’s journey with One Base Media is a testament to the power of vision, dedication, and innovation. From humble beginnings to becoming a leading marketing agency for tradespeople, Marlon has not only transformed his own business but has also played a pivotal role in the growth of countless local companies.

As One Base Media continues to set new benchmarks, its impact on the trades industry remains unparalleled—a legacy built on trust, excellence, and an unwavering commitment to success.

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