The revenue of the online gambling market is projected to reach US$133.00bn by 2029. So, it’s no surprise that gambling affiliate marketing is also on the rise.
Whether you’re an influencer with a substantial following, a content creator with social media outreach, or a specialist in media buying, PPC, or SEO, a reputable affiliate program is one of the best ways to monetize your traffic. In this quick guide to iGaming and casino affiliate programs, we’ll cover the key factors to consider when choosing a program and list some of the best P4P Partners’ offers available on the market in 2024.
What Are Gambling Affiliate Programs and Their Perks?
Affiliate marketers, influencers with marketing chops, and channels with substantial followings cooperate with online gaming operators through affiliate programs. An igaming affiliate program allows them to promote gambling or betting platforms and monetize their traffic. In a nutshell, marketers receive a unique link, which they promote on their platform. As the followers click on the link and get redirected to a gambling platform, the affiliate marketer earns a commission.
Before reviewing the best programs and learning how to choose one, here’s a quick look at the top reasons affiliate marketing preserves and increases its popularity:
Lavish commissions. The gambling sphere offers some of the best affiliate marketing revenue share deals with high CPA (cost per acquisition) rates, a fixed fee paid to the affiliate for each new player who meets pre-determined criteria, like making a first deposit at an online casino.
Global outreach. Although gambling is often prohibited in many geos, it’s still a popular activity worldwide, which allows affiliates to access new markets and maximize their earnings.
Long-term commitment. Depending on the chosen program, affiliates can earn a commission based on a new player’s first deposit and leads (activity-based programs) or losses and overall activity (loss-based programs). Either way, affiliates earn long-term income from the referred players.
The field is a win-win for affiliate networks and marketers, with the former extending their reach and attracting new customers and the latter monetizing their current follower base.
How Do You Choose an iGaming Affiliate Program?
Choosing a reliable iGaming affiliate program is part of success. The perfect platform should be reliable and offer a partnership that aligns with your goals. When browsing for a program, you need to consider these factors:
Commission structure. A platform should offer a transparent commission structure: revenue share—earning a percentage of the revenue generated by the referred players; CPA—a fixed fee for a player who meets the criteria (like making a first deposit); and hybrid model— an approach that combines the elements of CPA and revenue share.
Brand reputation. Check other users’ reviews on platforms like TrustPilot to ensure you’re dealing with the industry’s best. A respected platform can enhance trust and conversion rates.
Reliable payments. The platform should offer a wide range of payment options to suit your needs, including e-wallets, crypto, bank transfers, etc.
Ongoing support. Choose programs that come with promotional tools and in-depth reporting to bring your game to the next level.
With these key factors in mind, let’s look at P4P Partners, one of the industry’s best affiliate networks in the gambling sector. The platform connects affiliates with brands such as Spades Queen and One Dun, specializes in gambling and betting, and provides access to analytical and onboarding data and personalized support to boost your earnings. In addition to retention and round-the-clock support, you expect a commission structure listing CPA, hybrid, and revenue share, as well as once-a-month payouts in crypto (USDT TRC20 and ERC20, BCH, LTC, ETH, BTC) and fiat currencies (Skrill, Neteller, Coinspaid, Bank Transfer).
