The Charles SLBG Foundation, in partnership with First Derm, has successfully completed a 30-month campaign to raise awareness and promote early detection of skin cancer. The campaign, which ran from February 2022 to August 2024, provided over 3,000 individuals in the UK with access to online dermatologist evaluations through the First Derm platform.
Thanks to this initiative, a total of 43 potential cases of melanoma were identified early, potentially saving lives and avoiding healthcare costs of £205,400. The importance of early detection in reducing skin cancer fatalities is evident in the success of this campaign, highlighting the need for accessible and timely dermatologist consultations.
The Charles SLBG Foundation was created in memory of Charles, who passed away from stage 4 metastatic melanoma in 2011. The foundation is dedicated to raising awareness about skin cancer and preventing premature deaths through early diagnosis and treatment. Through the First Derm platform, users were able to upload images of their skin concerns and receive an evaluation from a certified dermatologist within 24 hours. The majority of users were males between the ages of 20 and 29, emphasizing the importance of targeting younger generations in the fight against skin cancer.
The charity Charles SLBG Foundation raised a total of £50,000, which covered consultation and advertising costs, making the service accessible to thousands at no cost.
This collaboration between the Charles SLBG Foundation and First Derm is a demonstration of the life-saving potential of early detection and its impact on reducing healthcare costs. The success of this campaign is a testament to the foundation’s commitment to creating a future free of skin cancer deaths. The full report can be accessed here.
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First Derm, a clinical research-backed teledermatology service, has been operational worldwide since 2014. Individuals can anonymously check any skin concerns and receive an answer within hours from a board-certified dermatologist. This service provides peace of mind, whether on the go or from the comfort of one’s own home.
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