Bethania, Wales – Ty Nant, a leading luxury Welsh water brand, has made significant strides in the global beverage market with its recent acquisition of Fonthill Water and Decantae Mineral Water from Primo Water Corporation, a major player in North America’s beverage industry.
With a multi-billion dollar market cap and an impressive EBITDA of $500 million in 2023, Primo Water Corporation’s involvement in these acquisitions highlights the significance of this move for Ty Nant. The company aims to solidify its position as one of the UK’s top premium water brands, following its successful acquisition of Llanllyr Source, a premium Welsh water and mixer brand, in late 2023.
In an increasingly competitive market driven by consumer demand for high-quality and sustainable products, Ty Nant stands out as the UK’s fastest-growing bottled water company, recognized by the Alantra Fast 50 and ranked as the 4th fastest-growing food and beverage company in the UK. This achievement is even more impressive considering Ty Nant’s profitability, with the highest average price per litre among all British mineral and spring water brands, showcasing both exceptional growth and a sustainable business model.
Decantae Spring Water, known for its pure quality sourced from the foothills of Snowdonia, has been a leader in the premium bottled water sector in the UK and Europe. Its addition to the Ty Nant lineup brings new packaging innovations, including cuplets for travel retail and healthcare, to complement the brand’s existing glass and PET bottles. This expansion widens Ty Nant’s market appeal and accessibility.
Fonthill Spring Water, sourced from the historic Fonthill Bishop Estate in Wiltshire owned by Lord Margadale, is celebrated for its naturally filtered, high-quality spring water. This acquisition not only expands Ty Nant’s geographic reach but also enhances its product range with another iconic British water source. It also marks Ty Nant’s entry into the water cooler market, targeting commercial, educational, and healthcare sectors with its 15L bottles. This strategic move diversifies the company’s offerings while capitalizing on a market segment where reliability and quality are paramount.
Ty Nant’s Chairman, Raminder Sidhu, highlights the synergy in these acquisitions, stating, “Our commitment to sustainability, innovation, and exceptional customer service aligns perfectly with the ethos of Decantae and Fonthill. These acquisitions are pivotal in our vision to grow our diversified super-premium adult beverage group, where each product carries a deep sense of provenance, alongside our commitment to premium and sustainable offerings.”
Looking towards the future, Sidhu outlines ambitious plans for 2025, stating, “We are poised for an exciting year, building on the tremendous growth we have experienced over the last four years. We will continue to innovate across our portfolio, including the introduction of aluminum bottles and cans as an eco-friendly alternative to traditional packaging. We are also refreshing the ‘contemporary classical’ look of Llanllyr Source and launching new flavors from our award-winning Kings Hill small-batch gin distillery in the Pentland Hills, Edinburgh. Additionally, we are expanding into 10 new export markets.”
For all enquiries, please contact Hannah Fletcher at hannah@tynant.com.
