The flag carrier for Colombia and the fourth-largest airline in South America after LATAM and two Brazilian giants, Avianca unveiled its Insignia business class in April 2024 for several of its Boeing 787 planes.
Routes ran from El Dorado International Airport (BOG) in Bogotá and José María Córdova International Airport (MDE) in Medellín to several destinations in Europe and New York.
The high-fare class caters to wealthy travelers with an upgraded long-haul business class featuring lie-flat seats and premium dining through partnerships with local chefs.
This week, the airline announced an Insignia overhaul featuring redesigned suites with sliding doors and more privacy.
The exact configuration and dimension of the seats will be shared closer to when they are rolled out in 2027, but the airline did reveal that they will have cabin doors that allow a traveler to block out their neighbor or the aisle.
Avianca reveals new Insignia business class with sliding doors
American Airlines recently rolled out the first of what will eventually be 20 Boeing 777-300ER widebody jetliners retrofitted with the same concept of sliding door suites in a one-two-one configuration.
The other upgrades will include Meridian noise-canceling headphones at every seat, a pajama and slipper set designed by local Colombian designer Maaji, and an amenity kit featuring Loto del Sur products, designed to evoke the handwoven craftwork of indigenous women in the Chimichagua region of Colombia.
Related: An American Airlines plane now has one-fifth of its seats lie flat
Local contemporary chefs Álvaro Clavijo of El Chato in Bogotá and Rafael Buitrago of Elvia Barichara in Santander will create the new menu featuring Latin American flavors.
Select flights from Bogotá and Medellín will offer treats from Colombian burger chain Home Burgers, while routes departing from Europe will feature wine and olive oil products from Umbria-based estate Castello Monte Vibiano.
Avianca
Business-class travelers get “a differentiated experience to service excellence”
Earlier in the summer, Avianca unveiled a new level in its LifeMiles loyalty program. The Magno tier is attained through 110,000 qualifying miles on Avianca flights and includes perks such as lounge access and concierge services at check-in for travelers flying in the Insginia fare class.
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“These initiatives are part of our ongoing work to transform the travel experience for our customers,” Avianca President Gabriel Oliva said in a statement. “Beyond specific elements, they reflect our commitment to offering a differentiated experience through
service excellence, greater personalization and consistent standards across our network.”
Adrián Neuhauser, chief executive of the Abra Group parent company that also owns Brazil’s GOL Linhas Aéreas and Wamos Air in Spain, also said the updates aim “to exceed the expectations of our most discerning customers on every flight and in every detail.
“Likewise, Magno, the new status tier for Lifemiles and Smiles, recognizes our most loyal
customers with exclusive, personalized benefits and services,” Neuhauser said further. “The trust and preference of the more than 48 million members of our loyalty programs reaffirm the long-term relationship we have built with those who choose us.”
Related: All-business-class airline launching new route to fun European city
