Dundeis, a leading wholesaler in Wales, has recently made significant investments to enhance its operations and meet the increasing demand for its products. The company has consolidated its Welsh wholesaling operations with its North Midlands distribution hub and has also adopted a comprehensive ecommerce platform powered by Oporteo.
The integration of Minton & Donello, a subsidiary of Dundeis UK Ltd, has led to significant growth opportunities and increased production demand at the Llandrindod Wells site. In order to support this expansion and improve its online presence, Dundeis has partnered with Oporteo, a renowned provider of ecommerce solutions for food and drink wholesalers.
According to Neil Hubbard, Marketing Director at Dundeis, the company was looking for a wholesale-specific ecommerce platform that would enable its customers to easily browse, shop, and order online from a wider range of products. Oporteo was the preferred choice due to its comprehensive features specifically designed for food and drink wholesalers. The platform’s extensive pre-built functionalities and user journeys have minimized the need for custom developments, providing a seamless, all-in-one ecommerce solution that eliminates the need for additional systems or development.
Andy Pratt, Head of Sales for Oporteo, expressed his delight in working with Dundeis to provide a seamless and unified online experience for their customers. He also mentioned that the new website will drive engagement and adoption, and provide Dundeis with a market-leading digital presence.
The consolidation of Dundeis has yielded several benefits, including increased warehouse and resource capacity to handle new business tenders and trial new and seasonal product ranges. Neil explains, “By integrating the Minton & Donello wholesaling operation with the central distribution hub in Cheshire, we have been able to successfully consolidate the wider product range on one B2B website. This has given customers access to a greater choice of quality brands and has given our suppliers access to sell and market their products to a much wider customer base.”
In addition to the consolidation, Dundeis has also made investments in upgraded IT infrastructure, which will enhance production planning and operational capabilities. The new ecommerce capabilities will also increase sales opportunities for the company. As a result of the expansion, new field sales and telesales positions have been created in Wales to support the growing Welsh product range across the region and the UK.
Oporteo, the provider of the ecommerce platform chosen by Dundeis, is focused on helping food and drink wholesalers streamline their business operations and provide their customers with a smoother and more responsive online experience. Their innovative platforms have proven to be effective in driving engagement and increasing sales opportunities.
For more information about Oporteo and its services, please visit their website or reach out to one of their experts for any inquiries.
